What Is SEO? Search Engine Optimization Best Practices

This metric shows the percentage of users who leave without engaging with your page in any way. One of the most common ways to measure the impact of your on-page optimization (and your traffic and audience in general) is to use Google Analytics. Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above. You can SEO Anomaly mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more. CTR or click-through-rate is a ratio of users who click on a snippet displayed in the SERP to the number of total users who see the link. All of these elements prevent the visitors from leaving the site too soon and encourage them to continue reading your page.

• The higher-priority strategy for your business depends on your SEO efforts to date.
• Because you want search engines and users to quickly understand what the content is about.
• We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge.
• For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg.
• The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand.

Technology & Metadata

Adding your main keyword in prominent locations like the title, headings, and the first 100 words of your content signals its importance. Use keywords naturally to avoid keyword stuffing, harming user experience and rankings. Spread variations of your target keyword throughout the text to cover different search intents.

Performance and Speed

Don’t want to come up with blog titles or keyword targets on your own? Add our content strategy services onto any order and we will strategize for you. With our findings we create relevant and engaging content, for the right keywords, that your audience is searching for and bound to love. Mastering on-page SEO is essential for improving search engine visibility and user experience. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Use internal linking wisely to guide visitors to related content within your site. This not only improves user experience by providing additional relevant information but also helps in distributing page authority throughout your site. Create engaging and descriptive meta descriptions for each page. These snippets should provide a brief overview of the page’s content and include targeted keywords. Well-crafted meta descriptions can improve click-through rates from search engine results pages.

And in this section, we dig deeper to show you the exact steps to creating the type of content that ranks in 2020 (and beyond). It’s things like the technical set-up, your code quality, and user-friendliness. The most crucial thing to remember is that on-page SEO involves elements you can control and change. If Google can’t properly crawl your site, it will struggle to rank it correctly.