A Complete Guide to On-Page SEO Updated for 2025

At Stellar SEO, we have perfected the law firm SEO strategy and can confidently help you boost your rankings. We work with personal injury lawyers as well as many other fields of practice and understand the intricacies of creating expert-level legal content that ranks and informs. If you do not currently have a blog post strategy & keywords defined, we offer an option to create that as well. Ranking for your target keyword can also be extremely competitive in some industries, and a well-planned strategy is necessary to achieve those highly desirable rankings.

They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content.

📝 66. E-E-A-T Citation Structure

Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy. If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages. On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking.

Title tag and meta description

For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers.

Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate.

Once you integrate images on to your site, you need to optimize them. Image optimization is important in helping your page rank better for SEO. Visuals are one on-page SEO element that you can use to improve your site’s ranking.

So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities. If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings. If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices. The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions. They help search engines to understand the hierarchy of the content.

• For example, when I published this post, I added a table of contents with “jump links” to each tip.
• Stellar SEO provides many other SEO services to help complement your marketing goals and achieve better rankings.
• Use relevant keywords and always include the main or secondary keywords in the description.
• A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate.

A reader should be able to get the gist of the page just by skimming the headings. No, Google has stated that social media signals do not impact website page rankings. Some marketers disagree, citing a correlation between high social shares, for example, and high rankings. All in One SEO provides an easy way to add author bylines to articles. You can also add a second byline for a reviewer or a fact-checker. Some types of schema markup can also add visual flair to your search snippets, and that can increase click-through-rates (CTRs), as Milestone Research has shown.

Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of SEO Anomaly topics, this isn’t an ideal solution. This will ensure that these pages are interconnected and in turn make it more discoverable to both search engines and your users. Every page should be optimized for search engines to maximize visibility and performance.

Our on-page SEO services are designed to give your content the best possible shot at ranking, and that includes existing pages. Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience. Pages that have a long loading time usually have higher bounce rates and lower average time spent on page. Simply upload your image and the tool create SEO-optimized alt text for the image that you added.